Service
Marketing
Client
Netflix
Industry
Entertainment
Project Overview
For the premiere of locally-produced Netflix Original „Hold Tight” we’ve created a bespoke board game inspired by the events depicted in the series.
„Hold Tight – It’s Just a Game” combines user-friendly mechanics with series’ unique visual imagery and textual tropes coming straight from Harlan Coben’s literary works.
Agency Scope Of Work
- Preparing the creative concept behind the game & developing the board game mechanics
- Concepts, copywriting and design for over 50 individual game pieces
- Coordinating the brand safety consultations with expert psychologists
- DTP and overseeing the printing process
- Designing the DIY printable version for fans to download on their own
Additional Assets
The bespoke board game was used as a basis for creating Junket Assets featuring a cast of well known as well as debuting Polish actors.