Service
Ambient Marketing, Influencer Marketing
Client
Netflix
Industry
Entertainment, Streaming
Project Overview
In 2021 we won another creative pitch for Netflix Poland, this time for the promotion of local Netflix original titled “Open Your Eyes”. To increase awareness & talkability for this relatively unknown IP we invited acclaimed Polish pianist Hania Rani & cellist Dobrawa Chocher to take part in an elaborate video experiment.
Agency Scope of Work
- The project aimed to create a visual interpretation of the emotions of live artists based on data from the brain-computer interface custom made by MELT Warsaw
- To accompany this extraordinary concert several assets were produced including the music video directed by renowned Polish visual artist & quantum physicist Andrzej Dragan
- The experiment gained media traction with over 20 significant local & international mentions
Awards
KTR & Innovation Awards (2021):
- Best Of with MELT Warsaw and Plej Agency in Innovations in Communication
- Silver with MELT Warsaw and Plej Agency in Use Of Data
- Silver in Use Of Influencer
- Bronze With No Drama Production in Film Longer Than 5 Minutes