Service
Branding, Web Dev
Client
Bemo Group
Industry
Automotive, Dealership
Project Overview
The Bemo Group, one of the leading car dealers in Poland operating since 1993, needed a refreshed brand image in 2022 that would correspond to the company’s rapid expansion and its communication needs, especially in the context of cooperation with new brands and the rise of electromobility. It included:
Facilitating a design-thinking oriented workshop
Designing a refreshed logo reflecting the changes that have taken place in the company
Creating and developing an umbrella website for investors and business partners
Producing new marketing materials for web and social
Implementing of branding in office spaces and showrooms
Workshop
We prepared and led a workshop using the design-thinking methodology. During our time with decision-makers from various departments of the company, we defined the goals and the scope of rebranding. After the workshop we focused on creating a new set of brand values. The essence of this process was to create new out-of-the-box solutions and better understand the expectations of the people the brand is interacting with.
Rebranding and a new corporate website
Based on the workshop guidelines, a new branding system was together with multiple copywriting assets were created.
We wanted to present a refreshed face of a company with traditions that genuinely cares about building honest relations with its customers, business partners and employees. Therefore, the new identification was an evolutionary, not revolutionary solution.
Branding implementation
Our design team prepared:
B2C marketing materials: leaflets, commercial offers, folders
External building signage, flags, various OOH creatives
Materials for B2B and internal use and: presentation templates, offers, stationery
