Service

Strategy, Performance Marketing

Client

CASSINI Hackathons & Mentoring (EUSPA)

Industry

Space Technology, Education

Project Overview

Europe-wide CASSINI Hackathons are competitions for technical and business professionals to develop ideas for a digital application building on space data, including satellite images and positioning services. 

Our objective was to find, engage and recruit those professionals. We worked on every edition of the project (2021-2023) up to this day and the cooperation is currently ongoing.

Agency Scope of Work

  • Digital strategy implemented in 26 out of 27 EU member states, onboarding, training, consulting with >60 local teams 
  • Creative concepts, design, translation, localization and QC for over 900 separate ad variants 
  • Allocating & optimizing over €400 000,00 on Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads and Reddit Ads

Key Results

The most impactful result of our work from the first to the sixth edition of CASSINI Hackathons was to convince over 4,500 qualified target group members in the EU to create over 400 projects of innovative applications. Of these, 6 were later implemented at the European level under the supervision of experts from the European Space Agency, and 60 are currently being developed at the national level. All of them try to solve the challenges of the changing world that the European Union is currently facing.

Digital Marketing Impact:

Over 274 million impressions generated on Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads and Twitter Ads in 26 different EU countries, 2.3 million website visits, over 41 thousand conversions on the landing page.

 

Past winners:

Digitising Green Spaces 2021: Sportcasts develops APIs that deliver tailor-made, easily digestible insights from satellite data to businesses and projects.
Connecting the Arctic 2021: Arctic Soil Erosion uses satellite imagery to create a searchable map that identifies locations with a high risk of erosion.
(Re)Visit Europe 2022: An application that uses cutting edge AI to identify uncharted hiking trails, providing information about climate and user location.
Space for the Financial World 2022: BugBit is a risk analysis platform for insurance companies. Providing land owners predictions, early recognition, & alerting of bark beetle outbreaks.
Space for Defence & Security 2023: A platform to evaluate evacuation plans and scenarios, offering also the ability to localize high-risk areas to take mitigation measurements in advance.
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