Service
Branding, Marketing
Client
Fundacja Na Ratunek Dzieciom z Chorobą Nowotworową
Industry
Charity, NGO, Fundraising
Project Overview
We’re proud to enjoy a long-standing cooperation with Saving Kids With Cancer Foundation (Fundacja Na Ratunek Dzieciom z Chorobą Nowotworową), one of the first NGOs founded in modern Poland.
In 2020, after winning the agency pitch we were invited to develop a complex 360° marketing strategy and design the visual identity for the 1st Childhood Cancer Awareness Month in CEE. We were also responsible for executing this campaign across Social, Digital, Press, Radio and TV.
In 2022 we were once again invited to apply our strategic knowledge & performance marketing skills for the 3rd Childhood Cancer Awareness Month.
In 2023 we were responsible for developing the strategy & leading the performance marketing team during the biggest fundraising campaign if Foundation’s history which resulted in over 10,3 mln PLN in donations.
Agency Scope Of Work
- Developing the strategy and creative concepts for the first Children’s Cancer Awareness Month (Golden Ribbon Campaign) in Poland
- Creative concepts and copywriting for social media assets, OOH & Brand Partnerships (including with BLIK, LOT, Lotos and PZPN)
- Screenwriting for Digital, TV & Radio 30” spots
- Developing the Paid Ads strategy & leading the performance team on Meta Ads and LinkedIn Ads during the first and the third (2020/2022) Golden Ribbon Campaigns
- Developing the Paid Ads strategy & leading the performance team on Meta Ads, LinkedIn Ads and Google Ads during the 2023 “1,5% Podatku” campaign
