URSUS – DEM

Service

Branding, 360° Marketing

Client

URSUS S.A.

Industry

Agriculture, Automotive

Project Overview

Starting with a series of tailored workshops in 2016 we planned, designed and executed the biggest 360° campaign URSUS (the first Polish automotive brand) has ever had. Centered around #PolskaMoc (#PolishPower) brand claim the campaign consisted of social media marketing (Facebook, Instagram, Twitter, LinkedIn), creative starters & design of multiple assets (Web Design, Animation, ATL Video Ads, Print Ads) and monthly Facebook Ads optimization. Over the years our cooperation evolved and included content marketing, product launches and e-commerce projects.

Challenge:

The awareness that URSUS existed in the past and produced quality agricultural equipment was much greater and more common than the awareness of its current existence, the quality of new products and the company’s development paths.

Solution:

A digital communication strategy based on a brand hashtag combining content based on brand’s excellent history with multiple creatives relating to its current activities and product offer.

The brand hashtag #polskamoc is a strong message that clearly corresponds to the Polish capital and roots of the company. It is also a direct statement of the emotional benefit associated with the URSUS brand, which has been producing powerful vehicles and agricultural equipment for years. The brand hashtag #polskamoc is short, unique and expresses a clearly positive set of meanings.

The "Polish Story"

We created a content marketing experience dedicated to the long lasting heritage of URSUS automotive brand. We were responsible for research, strategy, designing and developing the landing page and creating all of the assets connected to the project (including video production and photo production

Agency Scope of Work

Creating & implementing a B2C strategy for URSUS, executing various static and animated assets across social (Facebook, Instagram, LinkedIn, YouTube), digital and ambient
Creating & implementing a B2B strategy for URSUS BUS, executing various digital and print assets to raise brand awareness among key audience members
A campaign for a series of open-air events called URSUS Demo Tour including OOH, print, various digital assets and Facebook Ads optimization.
Designing and developing the landing page for the launch of URSUS Elvi (an electric concept truck developed in Poland for European markets)
Designing and developing the website for URSUS Fan Shop with greater focus on e-commerce, supporting sales with tailor-made campaign on social media (including asset production and Facebook Ad optimization)