Project name:
URSUS Elvi LaunchClient:
Ursus S.A.Year:
2017Description:
For the premiere of the first Polish electric van, we have prepared an outline of the PR advertising campaign and executed it in social media, created a landing page and materials for business partners and state representatives. The project was part of the electrification strategy of the Polish government.Tags:
#digital-marketing #performance-marketing
Polish President Andrzej Duda together with the president of Ursus S.A. during the 590 congress in front of the car.
Explainer video / Launch event background
Social media statistics during the launch at conference 590. Ursus was the clear leader.
Polish Prime Minister Mateusz Morawiecki.
